Communications Audit Result and Worksheet
Creative Business
Communications Audit Result* *Dates: __________________ Client Competitor A Competitor BJob #: _________________† † † † † †Consistency Quality Consistency Quality Consistency QualityIdentity:Contemporaneousness of logo _______ _______ _______Application of logo _______ _______ _______Other: _________________ _______ _______ _______ _______Trade dress:Buildings/lobbies _______ _______ _______ _______ _______ _______PackagingSignage _______ _______ _______ _______ _______ _______VehiclesOther: _________________ _______ _______ _______ _______ _______ _______Stationery:Cards/badges _______ _______ _______ _______ _______ _______Forms/reportsLabels _______ _______ _______ _______ _______ _______Letterhead/envelopesMemoranda/memos/notes _______ _______ _______ _______ _______ _______Other: _________________Corporate materials:Annual/quarterly reports _______ _______ _______ _______ _______ _______Corporate house organsCorporate brochures _______ _______ _______ _______ _______ _______Employee newsletters“Image” (corporate) ads _______ _______ _______ _______ _______ _______Legal/financial (e.g.,Prospecti,10k)Press contact/releases (corporate) _______ _______ _______ _______ _______ _______Trade show exhibits (corporate)Web home page _______ _______ _______ _______ _______ _______Other: _________________Marketing materials:Customer newsletters/magazines _______ _______ _______ _______ _______ _______Press contact/releases (product ...