ITEM#3 Employer Satisfaction Survey Comment Response Memo 012709

?? ITEM #3 M E M O R A N D U M TO: TDM Evaluation Group Members FROM: Nicholas Ramfos, Director Alternative Commute Programs SUBJECT: Responses to Comments on the Draft Employer Outreach Customer Satisfaction Survey DATE: January 27, 2009 Survey Methodology Summary 1. COMMENT: In view of low response rates in the past, the survey should be designed in a fashion to maximize the likelihood of obtaining responses. According to the presentation to the Commuter Connections Subcommittee on November 18, a total of 846 employers have been verified as providing some level of employee commute benefits. Since this database has been carefully reviewed and confirmed over the past several months, accurate contact information should exist for these firms. Nevertheless, the following clarifications to the survey methodology are recommended: Prior to sending initial contact communications, coordinate with each local jurisdiction to ensure that the list of firms in that jurisdiction and contact information is accurate and complete. This will serve as a check against incomplete information (e.g. missing e-mail addresses) or inconsistent (e.g. different contact points, etc.). Ensure that the recipient of both the e-mail and the postal letter is the proper individual within the firm to respond to the survey. This can be done by requesting the recipient to forward the survey within the firm, if necessary, and requesting an ...