Change the Game
Julia Muir
The only book for leaders on achieving growth through a gender balanced business, recognising the need to “build back better” after the economic and social impact of the pandemic
An easy-to-follow 10-step guide
Case studies to illustrate how a wide range of businesses, including many leading brands from the traditionally male-dominated automotive industry have implemented winning ideas
- Includes a compelling 5-minute pitch to cascade and inspire managers to take action
FOREWORD
by the co-Chairs of the 30% Club; Ann Cairns, Global Vice Chair of Mastercard and Brenda Trenowden CBE PwC Partner
PREFACE
INTRODUCTION
PART ONE:
1. THE BUSINESS BENEFITS OF BALANCE
Don’t settle for less
2. INCLUSIVE LEADERSHIP
Creating a winning business
3. A BURNING PLATFORM
Why we need it now
4. SLAYING THE DRAGON
Dispelling Myths and Creating Legends
5. OVERCOMING BARRIERS & HANDLING RESISTANCE
Inspire, Inform, Reform
6. WHAT MEN CAN DO
Sponsors, Advocates, Mentors, and Allies
7. WHAT WOMEN CAN DO
Trailblazers, Real Models, Growers and Lifters
8. IKIGAI
The Impact on the World
PART 2: SIX STEPS TO SUCCESS
9. KNOW YOUR DATA – AND MAKE YOUR PLAN
10. REACH OUT TO NEW TALENT POOLS
11. LEAD A RECALIBRATED ORGANISATION
12. WELCOME IN THE WOMEN
13. PULL WOMEN THROUGH THE PIPELINE
14. HOLD ON TO YOUR INVESTMENT
PART 3:
15. BE A GAME CHANGING LEADER
If Not You Then Who? If Not Now Then When?
ACKNOWLEDGEMENTS
FURTHER READING