Etude : la confiance qu'accordent les citoyens à la presse
Key0Learni4ngs Tru1st in N4ews Fa3ke Ne0ws Int0roducti6on Distri1butin8g News The Fu3ture o6f News Inter0est in8News Mone2tizing4News Final T4hough2ts and key considerations Key learnings Interest in News SURGING APPETITE FOR NEWS DRIVEN BY 18-34s: Among news audiences in general, 39% are using a greater number of news sources in 2017 than 2016. This rises to 49% among 18-34 year-olds, who are also the group accessing news across the largest number of sources. ONLINE NEWS AND TV DOMINATE AS THE NEWS MEDIA OF CHOICE: At 78%, the proportion of news audiences who consume news online (via any platform) is now comparable to the proportion watching news on broadcast TV channels (76%). Among 18-24s, the proportion consuming news via social media is the same as the proportion watching it on TV channels (67%). NATIONAL NEWSPAPER BRAND AUDIENCES ARE DISPLAYING A STRONG INTEREST IN POLITICS: 72% of national newspaper brand audiences (across any platform) are interested in politics vs 59% of news audiences in general. News is as viable a content ofering as it ever has been, particularly among 18-34 year-olds. News organisations are well positioned to capture the audience attention that advertisers demand.